Generation Loss LLC

Generation
Loss

A design practice working in the margin between the analog things people feel and the digital systems that carry them.

App · Industrial · Experiential · Visual
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01 — Ethos

Every copy loses something — We design with what survives

Generation loss is what happens when a tape is dubbed, and dubbed again — each pass shedding a little fidelity and gaining a little character. We took the name because that is where we work: the handoff between the physical and the digital, where something is always lost and something is always added.

We build products, objects, spaces and images.

02 — Disciplines

01

App Design

Interfaces built to be used, not demoed. Systems, states, motion, and the details between them.

02

Industrial Design

Vehicles, objects and the surfaces people touch. Concept direction through to production-intent detail.

03

Experiential Design

Environments, installations and the way people move through them.

04

Visual Design

Identity, art direction, and the image systems that hold everything else together.

03 — Selected Work

Eighteen frames
The ReelSwap web app, a trading platform for physical video media collectors, over a wall of VHS cases
01

ReelSwap.net

App design
Raw metal Honda cafe racer, close on the engine, perforated exhaust shield and knobby rear tyre
02

Motorcycle

Industrial design
Custom upright arcade cabinet in teal and pink with a FREEPLAY marquee
03

Arcade

Experiential design
Spreadsheet colour-blocked to diagram a sandwich build: bun, mayo, pickles, swiss cheese, chicken tenders
04

Chicken Pickler

Visual design
Machine-learning workstation showing audio waveforms above a grid of detected faces
05

ML

App design
Children in Halloween costumes walking a fog-lit path toward a bright doorway
06

Spooky Hollow

Experiential design
Oversized foam wedge of swiss cheese built as a prop, standing on grass
07

Nacho Cheese

Visual design
Portable Watchman television opened on a cutting mat, board exposed beside a lit colour screen
08

Watchman

App design
Black leather Honda CRX interior, close on the backs of the front seats
09

Honda CRX

Industrial design
House facade dressed as a monster for Halloween, glowing eyes in the windows and fangs around the door
10

Monster House

Experiential design
Five pumpkins painted pink, arranged by size on a concrete step
11

Mojo Dojo

Visual design
Silver Honda CB550 cafe racer with a tan seat, parked in desert scrub
12

Motorcycle

Industrial design
Oversized KidTrapz mousetrap prop with a figure under a white sheet caught beneath the bar
13

KidTrapz

Experiential design
White 3D-printed figure on inline skates holding two swords, on a teal air hockey table
14

Crafty Apes

Visual design
Holographic cyan and magenta car rotating inside a clear glass cylinder
15

Hologram

App design
Honda supermoto with a pink and teal palm-print tank and matching grips
16

Motorcycle

Industrial design
Porch dressed as a toxic waste site, green fog pouring from barrels behind caution tape
17

Toxic

Experiential design
Isometric 3D render of a landscaped mini-golf course
18

Landscape

Visual design

04 — Contact

New work, collaborations and everything else.

pixelfiction@gmail.com